Wednesday, March 2, 2011

The Cancer Killing Gemini Release and Distribution Model for Independent Music

Boston, Massachusetts – March 2011 – Indie band Cancer Killing Gemini launch a new delivery system in “the world of free” to distribute music and increase fanbase.

Cancer Killing Gemini releases one new free song a month.... forever. But it's the back end monetization that makes this approach interesting. “After 60 days, each song becomes back catalog and is no longer a free download” says singer / producer / songwriter Eric Michael Cohen. “Fans who stay in contact receive all our new material for free, forever. As time passes, the back catalog grows. Fans who join next year get the same deal, but since the catalog has grown, there is more material for purchase. We're betting that fans who download free songs month after month will eventually buy older tracks and also tell their friends about a cool band that gives away new music every month. Instead of 'here's something for free, now buy the rest' Cancer Killing Gemini is taking more of a 'pay it forward' approach.”

“Our click-thru and download percentage are already increasing, as well as the number of reposts on sites like facebook and ReverbNation. Fans seem to be excited to be able to pass something free along to their friends.” Cancer Killing Gemini launched “The Cancer Killing Gemini Release and Distribution Model” this January with a hard rock song called “Buried In The Frequencies”. February's followup is the more down- tempo “In Chocolate-Covered Misery” for Valentine's Day.

About Cancer Killing Gemini:
Cancer Killing Gemini began as a studio project but has since transformed into a live band. They self-record and release music in a number of genres including rock, alternative, industrial, down tempo and electronica. Their debut release “It only hurts when we breathe” has received spins on over 50 US college radio stations as well as internet radio. The band is currently the #1 electronic artist for Boston on ReverbNation and one of the top 50 RN electronic artists nationwide. CKG fans are predominantly 25-45 and may be fans of bands like Nine Inch Nails, Portishead, Radiohead, Slipknot, Silversun Pickups or Linkin Park. Cancer Killing Gemini is currently booking shows in the New England / New York areas.

Eric Michael Cohen
Cancer Killing Gemini


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